CEO - Spanish Instructor
Luis is a Clinical Psychologist having received his education through Universidad Nacional Federico Villarreal in Lima Perú. But as is typical of a Latin American he has worked and trained in multiple capacities to include; Psychology, Air Traffic Controler, Pilot, Spanish Professor.
While still at the university he began to teach Spanish to American Expat Missionaries as a personal favor. He found that he enjoyed this work so much as a result of his ability to get folks to speak quickly and well, that he decided to enter this line of work full time. His passion for teaching Spanish won out over the others however and now, as a sole business owner, he competed against well known local Spanish Language Institutions and others more globally known, and won contracts to teach Executive Expats of several Mining companies from the US, Canada and Europe.
To date, he has more than 30 years of experience teaching Spanish, though the academic and clinical experience he gained in his training as a psychologist is used as well, in every class.
‘The Rojas Way’ has become a respected and recognized method of teaching Spanish that brings a person through the language in much the same way they learned their own native tongue. An understanding of grammar by it’s ‘music’ or sound is the backbone of the Rojas Way. Keeping the language in context is just as important. Language is visceral not academic and Luis works for you to ‘ feel it, assimilate it and to use it to express yourself ‘.